But how does a small company get its business website search engine ready? You get listed in the search engines, that’s how.
The cheapest way to get listed in the search engines is to write web copy that is search engine friendly. In other words, the content on a specific product page should have words that every day searches would use to find your product. The more specific you are, the easier it will be for your product page to rank within the first ten pages of the search engines. The more general your content is, the harder it will be for the search engines to decipher what that product page is really about.
But even with search engine friendly copy, you still need the search engines to find you. You can do this several ways: search engines, link swaps, paid advertising, and article distribution.
The first way to get search engines to find your company website is to submit it to the main search engines. When you submit your website to the search engines, you do not want to submit every single page of your website. Instead, you want to submit your domain name (otherwise known as homepage or index page) and allow the search engines to crawl (or spider) the rest your website.
You also want to start with the main search engines, like google.com, yahoo.com, and askjeeves.com. Usually, submitting to the main search engines is enough as the smaller, or lesser known, search engines usually pull their content from the main search engines. But when in doubt, submit.
After submitting your website to the major search engines, consider these tips for increasing the visibility of your website:
Write a press release and send it to PR services that provide an online version of your press release, complete with a clickable URL to your company website.
